PostHeaderIconМетодика анализа отраслей и конкурентов стр.271

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Ситуационный анализ

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Периодические издания

Business Week, August 13, 1979; June 11, 1979; November 27, 1978; October 9, 1978; July 17, 1978; August 15, 1977; February 28, 1977; December 13, 1976, November 18, 1976.

Dun's, February 1977.

Forbes, December 25, 1978; September 18, 1978; July 15, 1977; November 15, 1977.

New York Times, February 11, 1979.

ОБ АВТОРЕ

Майкл Е. Портер — один из ведущих мировых специалистов в области конкурентной стратегии и международной конкурентоспособности, профессор Гарвардской школы бизнеса. В 1983 г. вошел в созданную президентом Р. Рейганом Комиссию по конкурентоспособности промышленности, что послужило толчком к широкому обсуждению проблемы конкурентоспособности в США. Профессор М.Е. Портер работал в качестве консультанта глав государств и правительств, мэров городов и руководителей корпораций во многих странах мира. Он является обладателем премии Уэллса по экономике, премии Адама Смита, трех премий компании McKinsey, почетных степеней доктора Стокгольмской школы экономики и шести университетов, а также автором четырнадцати книг, в том числе «Competitive Advantage» («Конкурентное преимущество»), «The Competitive Advantage of Nations» {«Конкурентное преимущество наций»), «Cases in Competitive Strategy» («Ситуации конкурентной стратегии»). Живет в Бруклине, штат Массачусетс.


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